What’s Your Flavour

We have a creative team responsible for the many unique creations that are being enjoyed by regulars, tourists, corporates and passers-by, all over London. The likes of which are posted on Instagram every hour for their innovation and sheer beauty. 

We are always pushing the boundaries of discovery, producing doughnuts that are not only interesting but colourful and topical. We share our new ideas and inspiration by releasing a new flavour every week, often news or celebrity-inspired. 

From vegan and gluten-free to the most decadent of all doughnuts, the constantly evolving menu will continue to inspire with new flavours to delight our many customers, in what is fast becoming an artisan doughnut phenomenon! Dipped by hand, glazed by hand, eaten by hand! 

Our Doughnuts

So, what are we selling, and what makes them so special? It’s simple, really. The most ‘over the top’ doughnuts one could ever imagine, that not only look great but taste great too. Our customers don’t know if they should photograph them or eat them first! 

Our unique, fresh, hand-crafted doughnuts are made daily in small batches, in our bespoke doughnut production unit in Reading, Berkshire, by a dedicated team who work around the clock to ensure we deliver the right volume, quality and consistency to every store before we open.